Don't Count Your Pennies, even if you have to keep track of them.

I can't say for sure that this is sound advice, however, it is advice that works for me. 

It is advice I try and give myself when I get that sick feeling in my stomach as if I have lost out in someway by tipping someone more then I meant to or when I have committed to buying something that is a few more dollars then expected. I don't know where this reaction comes from, but when it happens I remind myself not to count my pennies.

I am not trying to say I should not know where my money is going. In fact keeping track of money and what is being done with it is major component in the recipe for success in a business and financially healthy home. More on this another time.

What I mean by not counting your pennies is: be generous, be aware, but give where you can, don't focus on the cost alone, focus on value.

How is this advice useful to me in a business sense? I am growing a business for myself and my family because I love fibre and I want to share that love. Of course the bottom line matters, but it is not all that matters. To me, Don't count your pennies is a reminder that the bottom line is not the major driving force behind my business decisions. Ethics, fair transactions, sustainability, community. These are the major driving factors, pennies play a role, but they are not the first consideration. 

While I will be keeping track of my pennies, I will not be counting them.